About Us

The Grocery Lady is an Agricultural processing and logistics company unlocking the value in Nigeria’s locally grown produce to reduce the effects of post harvest loss. For over 5 years, TGL has been bringing the finest produce directly to our happy customers. We believe food should be eaten when it’s in season and that every season has something amazing to offer. Our mission is to seek out the most amazing produce and share it with our customers.

We strive to change the narrative about how fresh produce should look and taste. Our partnership with small scale farmers has made it easier for consumers to have access to naturally grown and safe produce delivered unwashed and straight from the farm to their doorstep. We are creating jobs in our community, we are building sustainable food chains in Nigeria.

We aim to provide our customers with exceptional service and plan to achieve this by supplying consistently high-quality produce, in accordance with customer specifications and through reliable and timely delivery.

Our number one goal is to make an impact in the agribusiness industry.

The change in climate has made it important for us to lean towards processing to reduce food waste, we are processing seasonal fresh fruits into frozen fruits, manufacturing jams, marmalades and olive oil. We are dehydrating fresh herbs and vegetables and blending it into local fragrant spices like Yaji spice for meats and poultry, curry spice for soups and curries.

WHO WE ARE?

The Grocery Lady is made up of grower/partners, in-house team, and logistic partners. Our produce is priced modeling fair trade practices. Each grower/partner under The Grocery Lady umbrella is assured of respect, transparency and a fairer pay for a sustainable livelihood.

What does this mean for you as a customer? All produce from The Grocery Lady is grown with our customer’s well-being in mind.

We also use trusted delivery partners to handle your shipping.

Each time you buy even a kg of produce from us, it is carefully and lovingly grown, harvested and packaged by our grower/partners. You are also contributing to a wider chain of equitable trade relations and providing jobs.

When you see the price list or label of The Grocery Lady, please think “Happy grower, Happy earth, Happy customer”

OUR STORY

In 2018, Ajoke Amusat was posted to Plateau state for NYSC (an obligatory youth service for fresh graduates in Nigeria). She fell in love with the Lifestyle, the ambience and abundance of fresh produce in Jos immediately and decided to stay. She shared a tweet on strawberries on the social media platform Twitter and immediately the tweet started trending with people asking questions and surprised that strawberries grew in Nigeria.

The positive response to her post led her to explore the city in search of more produce. She spent a month traveling around the state, crossing bridges and climbing mountains even when it was considered not to be safe, at one point she was caught in the middle of a crisis between rival tribes, but on the bright side, she found blackcurrant on this day.

She met with many local small-scale farmers with tropical and exotic fruits and vegetables grown for their personal consumption with 80% of the harvest rotting away due to lack of access to consumers. It took a while to earn the trust of her growers \ partners, she was persisted and committed to unlocking the value in Nigeria’s locally grown produce

Ajoke was keenly aware of the need to create awareness on locally grown produce and to build a sustainable food chain between local farmers and consumers so the local farmer can have a self -sufficient lifestyle. With this idea in mind, The Grocery Lady was born in 2023.